A specific type of advertising that is centered around the promotion of factors having to do with the environment. Often times the companies that use green advertising also use very environmentally friendly operations and product packaging as well. Such these kinds of advertisement is very important, cause people will be influenced in different levels.
People have felt boring for the traditional advertising, thus, innovation should be considered into the advertising which is used to catch people's attention. Here is one of the creative advertisings created by WWF which is about the global warming.
From the advertisement, most people may have the feeling that the sea lion is really pitiful, that is the initial target for the advertising designer. The advertisement is simple and meaningful, after all, most of people can be touched by them, and it just want to tell people: stop global warming.Let's watch more creative advertisings.
Challenge:Some places in our planet are still being polluted. People are used to flowing stinky water without attention. Scheme: We erect a board on a drainage hole, meaning dirty water is like egesta. We want to arouse people`s caution about environment protection through strong visual impact of psychological or even physical aversion. Result: This creation "strongly" interacts with audience to make people aware of the environmental protection issue.
No butts on the beach!
So, as we can see from the creative advertising above, they are important to wake up people to protect environment, thus, government should pay more attention to such these kinds of activities.
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