Saturday, May 26, 2012

Sunday, May 6, 2012

didu know?

From the figure below, it is obvious to see that how every actions have an impact in our environment. Part of the reason we didn't start to act is because we are unaware of how our daily usage causes in carbon emission. An investigation was done and it shows that...

1. If you do not eat meat for 1 meal, you can reduce 780 capture in carbon emission
2. if you cut down 1 kg of rubbish, you can reduce 206 capture in carbon emission
3. if you didn't use air conditioner for 1 hour, you can reduce 572.40 capture in carbon emission
4. if you take less than 1 floor elevator, you can reduce 218 capture in carbon emission
5. if you completely shut down your laptop and unplug them for 16 hours, you can reduce 46.70 capture in carbon emission
6. if you stand by our computer for 10 minutes, you can reduce 6.36 capture in carbon emission
7. if you did not open your desktop for 1 hour, you can reduce 109 capture in carbon emission
8. if you did not ride on motorcycle for 1 km, you can reduce 62 capture in carbon emission
9. if you did not drive your car for 1 km, you can reduce 221 capture in carbon emission
10. if you use 1 less Dixie cup (cup made of papers), you can reduce 11 capture in carbon emission 
11. if you use 1 less of take away box, you can reduce 480 capture in carbon emission 
12. if you use 1 kilowatt less of electricity, you can reduce 636 capture in carbon emission
13. if you watch 1 hour less of TVs, you can reduce 89 capture in carbon emission
14. if you use 1 hour less in washing your cloths from washing machines, you can reduce 267 capture in carbon emission
15. if you use 10 minutes less of hair dryer, you can reduce 110.60 capture in carbon emission
16. if you use electricity saving bulb, you can reduce 62.328 capture in carbon emission
17. if you turn off electricity water hot pot for 12 hours,you can reduce 267.12 capture in carbon em 


Can you see how surprising this figure is? so, 






START NOW!!

the fact



   The facts

  Today the quality of our natural environment has become an important issue. The world population is rising so quickly that the world has become too crowded. 

  We are using up our natural resources and at the same time polluting our environment with dangerous chemicals. However, it is not many of us realize this problems. If we continue to do this, life on earth cannot survive. 

  Concerned people have made some progress in environmental protection. Governments of many countries have established laws to protect the air, forests and sea resources and to stop environmental pollution. However, in developing and non-developed countries, people have low knowledges about this fact and there is a big part of uneducated people, the implementation often fail.

  Still more measures should be taken to solve environmental problems. People should be further educated to recognize the importance of the problems, to use modern methods of birth control, to conserve our natural resources and recycle our products. We are sure that we can have a better and cleaner place in the future.

Green Design

Green design(also called sustainable design) is intended to develop more environmentally benign products and processes.The application of green design involves a particular framework for considering environmentalissues, the application of relevant analysis and synthesis methods, and a challenge to traditionalprocedures for design and manufacturing.















There is no widespread consensus on the particular goals to be pursued by green design. Some hold the opinion that green design should be pursued solely to reduce costs. Others focus on particular strategies, such as recycling to save raw material. No matter how people think of it, the main attention should be focus on particular environment problem, such as global warming, or a particular media, such as air pollution.
I think solar collector is a good example of the green design. Thus, people are the contributors who are using that to reduce the air pollution. I have found another example of solar energy. Sustainable urban design and innovation: Photovoltaic ombrière SUDI is an autonomous and mobile station that replenishes energy for electric vehicles using solar energy.


There are some principles for Green design
1. Low-impact materials.
2. Energy efficiency.
3. Quality and durability
4. Design and durability


Green design = Future

Come on guys, let's extend the life of our future!

what problems does pollution brings?


Study Finds-Pollution

Causes 40 Percent

of Deaths Worldwide

According to ScienceDaily about 40 percent of deaths worldwide are caused by water, air and soil pollution, concludes a Cornell researcher. Such environmental degradation, coupled with the growth in world population are major causes behind the rapid increase in human diseases, which the World Health Organization has recently reported. Both factors contribute to the malnourishment and disease susceptibility of 3.7 billion people, he says.




David Pimentel, Cornell professor of ecology and agricultural sciences, and a team of Cornell graduate students examined data from more than 120 published papers on the effects of population growth, malnutrition and various kinds of environmental degradation on human diseases. Their report is published in the online version of the journal Human Ecology and will be published in the December print issue.
"We have serious environmental resource problems of water, land and energy, and these are now coming to bear on food production, malnutrition and the incidence of diseases," said Pimentel.

Of the world population of about 6.5 billion, 57 percent is malnourished, compared with 20 percent of a world population of 2.5 billion in 1950, said Pimentel. Malnutrition is not only the direct cause of 6 million children's deaths each year but also makes millions of people much more susceptible to such killers as acute respiratory infections, malaria and a host of other life-threatening diseases, according to the research.

Among the studies other main points:

  • Nearly half the world's people are crowded into urban areas, often without adequate sanitation, and are exposed to epidemics of such diseases as measles and flu.
  • With 1.2 billion people lacking clean water, waterborne infections account for 80 percent of all infectious diseases. Increased water pollution creates breeding grounds for malaria-carrying mosquitoes, killing 1.2 million to 2.7 million people a year, and air pollution kills about 3 million people a year. Unsanitary living conditions account for more than 5 million deaths each year, of which more than half are children.
  • Air pollution from smoke and various chemicals kills 3 million people a year. In the United States alone about 3 million tons of toxic chemicals are released into the environment -- contributing to cancer, birth defects, immune system defects and many other serious health problems.
  • Soil is contaminated by many chemicals and pathogens, which are passed on to humans through direct contact or via food and water. Increased soil erosion worldwide not only results in more soil being blown but spreading of disease microbes and various toxins.

At the same time, more microbes are becoming increasingly drug-resistant. Global warming, together with changes in biological diversity, influence parasite evolution and the ability of exotic species to invade new areas. As a result, such diseases as tuberculosis and influenza are re-emerging as major threats, while new threats -- including West Nile virus and Lyme disease -- have developed.
"A growing number of people lack basic needs, like pure water and ample food. They become more susceptible to diseases driven by malnourishment, and air, water and soil pollutants," Pimentel concludes. He and his co-authors call for comprehensive and fair population policies and more conservation of environmental resources that support human life.
"Relying on increasing diseases and malnutrition to limit human numbers in the world diminishes the quality of life for all humans and is a high-risk policy," the researchers conclude.

Saturday, May 5, 2012

birth rate


Since the world’s population is increasing dramatically, we are actually over consuming the resources. Even we try so hard to reduce the consumptions the resources would be finished up some day. The great impact of this mass consumption is the birth rate.

1.    Trend

     This graph is about the birth rate in 2010. As we can see, there are a plenty of high-birth-rate countries in Asian whereas other continents have the low birth rate. Therefore, birth control policies are mainly applied in Asian countries.

2.    Control policy
Many countries now implement the birth control policy to handle this problem.
For example, government of China implements the One-Child Policy which states that every family can just have one child. But, there are also privileges for the family which compose of two single children (parents). That is if parents are the only children of their own family, they can have 2 children.

3.    Methodology
There are plenty of ways to avoid having the second child.
l  Mechanisms of action and terminology
l  Contraception
l  Sterilization
Above are the broadly use methods of birth control.

Everyone in the world is responsible for every single resource they use. Therefore, such a great issue should be taken seriously.

Green advertisement

A specific type of advertising that is centered around the promotion of factors having to do with the environment. Often times the companies that use green advertising also use very environmentally friendly operations and product packaging as well. Such these kinds of advertisement is very important, cause people will be influenced in different levels.


People have felt boring for the traditional advertising, thus, innovation should be considered into the advertising which is used to catch people's attention. Here is one of the creative advertisings created by WWF which is about the global warming.

 From the advertisement, most people may have the feeling that the sea lion is really pitiful, that is the initial target for the advertising designer. The advertisement is simple and meaningful, after all, most of people can be touched by them, and it just want to tell people: stop global warming.



Let's watch more creative advertisings.
Challenge:Some places in our planet are still being polluted. People are used to flowing stinky water without attention. Scheme: We erect a board on a drainage hole, meaning dirty water is like egesta. We want to arouse people`s caution about environment protection through strong visual impact of psychological or even physical aversion. Result: This creation "strongly" interacts with audience to make people aware of the environmental protection issue.










No butts on the beach!
So, as we can see from the creative advertising above, they are important to wake up people to protect environment, thus, government should pay more attention to such these kinds of activities.