Sustainability

The word Sustainability is derived from the Latin sustinere, and mainly, it is about maintaining supporting and enduring. In order to implement the the sustainability policy on the governments, business and individual should owns a perception of environment protection and at the same time they should be able to satisfy social equity and profitability ability. usually, this comes to ethical issues.

While businesses generating profit, the problem of ethical conducts and environmental protection place a great threat on the process. however, as the increasing demand on sustainability and the worst situation and global warming business should consider more on the sustainability aspect. many businesses nowadays, have payed much attention on this process and meanwhile generate lots if profit. moreover, environment protection can be a path way to built brand image and earn customer loyalty as well as advertising. 

Apart from business, every individual have the responsibility to devote in this campaign. A major driver of human impact on Earth systems is the destruction of biophysical resources and especially, the Earth's ecosystems. The environmental impact of a community or of humankind as a whole depends both on population and impact per person, which in turn depends in complex ways on what resources are being used, whether or not those resources are renewable, and the scale of the human activity relative to the carrying capacity of the ecosystems involved. Careful resource management can be applied at many scales, from economic sectors like agriculture, manufacturing and industry, to work organizations, the consumption patterns of households and individuals and to the resource demands of individual goods and services.






reference: wikipedia, http://www.huntershill.nsw.gov.au/page/page.asp?page_Id=93